The Functional Medicine Partnership

Built by practitioners.
Powered by AI.
Made for growth.

Dr. Diane Mueller and Mike Kohl combined two decades of functional medicine expertise with cutting-edge AI systems to help practitioners attract patients, build authority, and scale sustainably.

Explore partnerships See what we offer ↓
🧬

Clinical AI Infrastructure

HIPAA-compliant local LLM systems — AI scribe, lab interpretation, billing recovery.

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Patient Acquisition

SEO + paid ads built specifically for functional medicine practice growth.

🎓

Practitioner Training

Dr. Mueller's evidence-based clinical and business courses for your patients and peers.

Functional Medicine Specialists
HIPAA-Compliant AI Systems
Organic Patient Acquisition
Proven Practitioner Frameworks
Revenue Recovery Systems

Why this partnership is different

Generic AI tools vs. a built-for-you system

Off-the-shelf AI was built for generic businesses. We built ours for the specific demands of functional medicine practice.

Generic AI

Same AI, every industry

  • Not trained on clinical workflows
  • No HIPAA compliance layer
  • Manual integration with EHR/EMR
  • Generic marketing copy, not patient-specific
  • No functional medicine context
  • Requires constant prompt engineering
Built for FM

Infrastructure your practice actually needs

  • Workflows mapped to FM clinical process
  • Local LLM — patient data stays on your server
  • Plug-in integrations with your existing stack
  • Content that speaks your patient's language
  • Dr. Mueller's clinical frameworks embedded
  • Done-with-you setup and ongoing support

What partners get access to

Four categories of growth tools

Every service category was built from real functional medicine practice experience — tested in actual clinics before we offered it to partners.

PitchCraft overview

01

Authority & PitchCraft

Frameworks and content systems that position you as the go-to practitioner in your market — turning your expertise into trust at scale.

Why it works: Patients who find you through authority content pre-sell themselves. Less sales friction, higher case acceptance.

02

Patient Acquisition

SEO, Google Ads, and Meta campaigns built specifically for functional medicine search intent. Rank for what your ideal patient types when they're ready to book.

Why it works: Functional medicine patients research extensively. Organic traffic converts 3–5× better than paid-only funnels in this niche.

03

Practitioner Training

Dr. Mueller's signature clinical and business training programs — for practitioners who want to deepen clinical expertise or build a sustainable practice model.

Why it works: Peer-taught frameworks from a working FM practitioner carry a clinical credibility that no generic business coach can replicate.

04

AI Employees & Internal Ops

HIPAA-compliant local LLM infrastructure: AI scribe, lab interpretation, billing recovery automation, and patient retention systems that run without you.

Why it works: Administrative overhead is the #1 burnout driver in FM practices. Automating even 20% of charting saves 5+ hours per week.

Affiliate Program

Two ways to partner

Refer patients or peers to programs that genuinely move them forward. Earn a commission. We handle everything else.

Track 01 — Live Now

Dr. Mueller's Clinical & Business Courses

Evidence-based functional medicine training programs for practitioners and their patients. Dr. Mueller has trained thousands of practitioners and patients worldwide in Lyme, libido, and hormonal health.

  • Lyme Disease Practitioner Certification FM Practitioner
  • Hormone & Libido Foundations Patient-Facing
  • Functional Medicine Business Accelerator Business
  • Gut & Immune Reset Protocol Clinical
Apply to Track 01 →
Track 02 — Now Accepting Applications

Refer Practices to HBS & Earn

Know a functional medicine practice that needs more patients or better systems? Refer them to Health Biz Scale. Earn a commission for every client that closes — no selling required on your end.

  • Functional Medicine SEO Retainers Referral
  • Clinical AI Infrastructure Setup Referral
  • Patient Acquisition Ads Referral
  • AI Practice Automation Systems Referral
Apply to partner ↓

Our edge

Why this partnership works

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Built for HIPAA

Our AI systems run on local infrastructure. Patient data never touches a third-party server. Compliance is architecture, not an add-on.

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Niche-only focus

We work exclusively with functional and integrative medicine practices. No generalist clients. That means every framework, every template, every piece of copy is FM-specific.

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Practitioner-to-practitioner trust

Dr. Mueller brings clinical credibility. Mike brings the growth systems. Together we're the only partnership in FM that covers both sides of the practice.

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SEO that compounds

Organic search is the highest-leverage patient acquisition channel for FM. We've built the systems to dominate it — and help partners do the same.

⚡

AI that actually ships

Not demos. Not prototypes. Working AI scribe, lab interpretation, and billing recovery systems deployed in live FM practices today.

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Affiliate income that scales

Refer once. Earn residually. Our affiliate programs are built to reward the referral relationship long-term, not just on the first transaction.

The founders

Two people who've done what you're trying to do

Dr. Diane Mueller, ND

Clinical Director — MyLymeDoc.com • MyLibidoDoc.com

Dr. Mueller is a naturopathic doctor and internationally recognized Lyme disease and libido specialist. She has trained thousands of practitioners and patients across her clinical courses and has built two thriving functional medicine brands from the ground up. Her approach combines deep clinical expertise with an instinct for patient education that makes complex health topics accessible and actionable.

Mike Kohl

CEO — Health Biz Scale • HealthBizScale.com

Mike is an AI-native marketing strategist who has spent the last decade building growth systems for health and wellness businesses. He founded Health Biz Scale to bring enterprise-grade patient acquisition and AI infrastructure to functional medicine practices that can't afford to figure it out alone. His SMART Practice System is the operational backbone behind every client engagement.

Choose Your Path

Two ways to partner with us

Pick the track that fits you. They are completely separate programs — you only need one.

01

Live Now · Instant Access

Promote Dr. Mueller's
Clinical Courses

Earn commission by referring practitioners or patients to Dr. Mueller's evidence-based training programs in Lyme disease, hormone health, and functional medicine business.

What you'll promote

  • ✓ Lyme Disease Practitioner Certification
  • ✓ Hormone & Libido Foundations
  • ✓ Functional Medicine Business Accelerator

Best for

  • → Health coaches & wellness professionals
  • → FM practitioners with a peer audience
  • → Patient advocates & community leaders
  • → Podcast hosts & health media

How to apply

Click below — no form, instant access

Apply to Track 01 →
02

Now Accepting Applications

Refer FM Practices to
Health Biz Scale

Earn a referral commission when you send a functional medicine practice our way and they become a client. You make the intro — we handle everything after that.

What you'll refer

  • ✓ SEO & patient acquisition retainers
  • ✓ HIPAA-compliant AI infrastructure
  • ✓ Google & Meta ads management

Best for

  • → Lab & diagnostics companies
  • → Supplement & nutraceutical brands
  • → EHR, billing & practice ops vendors
  • → Business coaches & consultants

How to apply

Fill out the form below — 48hr review

Apply below ↓
Track 02 Application

Refer FM Practices to Health Biz Scale

Tell us who you are and who you know. We review every application personally and follow up within 48 hours.

Looking for Track 01? Apply to Dr. Mueller's course affiliate program →

Questions? Email mike@healthbizscale.com